20 June 2011

Peacifications Pt 1. Being an Unsigned Artist.

In one way or another we've spent the last couple of days trying to make links with folks across the UK and beyond. Let no-one tell you that negotiating the music industry is a piece of... pizza.

Promote Your Band | Get Gigs Tomorrow With High Tech Band Bo

Like I was saying...

We've been trying to make some links in the last few. Contacting promoters and venues, considering locations, and opportunities. 

I'll tell you what, being a successful artist is one thing, trying to be a successful promoter ~ now that takes some doing.

Which makes it even cooler when a successful promoter actually does take some interest in you...

Which is why wikid radio presenter and gig specialist Emma Scott takes the prize for being our

'Unsigned Artists Highlight of the Week.'

(Running a cool second place were rock heroes Skunk Anansie, a real honour to know that they checking out The Illuminations for sure!!! Twitter is cool again - for now!).

You see, the industry has it, that the evidence of success for artists and promoters can be measured in two key areas alone; quantity and quality, quantity being the most significant.  How many tickets sold will always be, for the industry, more important than how many people had a good time. 

Our First Gig in Bham

Quality is important. 'I wouldn't have missed this for the world' has relevance. And the artist sits more comfortably with being acknowledged for the quality of what they produce rather than the quantity. But quantity dictates industry and therefore, ticket sales matter most.

U2 360 Tour

Ok. Here's the,  "so what? I already knew that!!!" section...

History is littered with phenomenal artists who died phenomenally broke!!!

As an artist one of your challenges is that you have to negotiate through an acceptance that your work is your own and that only you might end up liking it whilst also bearing in mind that what matters today may not matter tomorrow, and what matters tomorrow, may have never mattered before.

As an artist you should realise that your work (riffs, songs and poems in my paricular case) may not feed you ~ but they may somehow feed a future individual or even community. This concept is nice morally but difficult to just chill with if you got bailiffs on your case.

Unsigned bands are often faced with the dilemma of deciding which approach to music they should be pursuing; originality or traditionality, and with this in mind, if you ever want to quote me and get my absolute blessing to do so, say this;  "In the face of tradition, originality suffers without remorse."


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